The neon ALL-CAPs crypto products of our Facebook, Uber, and Big Tech monopolies
9 min readJun 24, 2019
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The Encounter
A neon red bike pulsated at me this weekend with its color. It yelled at me with its branding. Its metallic cartoon body splayed across the sidewalk, proudly beaming the letters JUMP into my retinas. So I had to look — good luck not seeing this thing! The object is designed in ALL-CAPS.
